Enterprise mission:
Excellent design,advanced equipment,to create first-class business high-end leisure products,to create a high quality of life.

Enterprise purpose:
To build Xi Rui brands, from classic Italian production of the essence of design process and the European version of the suit, specifically designed for business people concentrated orthodox suit  the culture and charm, great artistic taste of high-end dress in elegant style reflects charm,highlight the taste,style and unique temperament.Maintain pursuit of excellence in products and services,quality and brand, efficiency and process.

Enterprise style:
Pragmatic innovation,unity,cooperation,perseverance, and continuously exceeded . The pursuit of truth, down to earth, has a sense of team is the fine tradition of Xi Rui. Xi Rui must always adhere to gritty, a style consistent and move forward, beyond the self, as yesterday, for the backward.

Business philosophy:
Benefit-oriented, brand-leading, service-oriented. The XiruiCore for customers quality service as highest standards . Years by counterparts widely  Xi Rui  commendable  clothing of excellent quality and classic elegant craftsmanship,all needle sewing line embody the profound understanding and tireless  pursuit of the XiRui apparel art and clothing culture.XiRui's quest to understand the clothing culture, coupled with extensive international cooperation , Xi Rui clothing apparel sewing able to  grasp  the most  advanced technology , process, abreast of  latest international epidemic dynamics. This combination of products from the optimization, emergent personality, able to fully meet the intellectual needs of consumers

Management philosophy:
People-oriented enterprises according to law. The staff is fundamental to the  enterprise , the Xirui Core enterprises to promote their full development, safeguarding legitimate rights and interests of employees, to play to their enthusiasm and creativity. Xi Rui advocating the rule of law, depending on the system as basic law of  business  management. Regulations is greater than feelings, acts of regulatory constraints. Law and regulation will depend on the violation of discipline reserved.

Concept of competition:
Competition is the driving force for development, the opponent is our teacher, and a win-win situation is the common purpose. Xi Rui convinced that there is no competition , no  development of modern market competition is the relationship  between "competing". To the opponents in the competition have learned many valuable things,competition is our pursuit of harmonious competition, the competition to explore cooperation and seek win-win cooperation.

Talent philosophy:
Party land Octagon personnel, would like to Director-General have the opportunity to stage and capable of do nothing, have an incentive. Talent is the fundamental enterprise development, Xirui enterprise all over world before. As long as it is people, not only academic weight in order to not look at qualifications of deeds, does not seek to do good weight performance. Election reliable, the ability, the courage to be responsible for the only willing to hard work, word of mouth, self-discipline and strict person.

Brand concept:
Intensive brand, honest and trustworthy cast brand. Quality is the life of the brand, integrity is the soul of the brand. The Xirui Core focus on brand development strategy, those who want to build with distinct characteristics of Yuxi Core products and services brand, so brand strong market competitiveness.